Go!Īmanda Brennan: Most of our audiences is Gen Z it’s at 48%. I was just hoping you could generally talk about what the Tumblr hive-mind is to you? Which is the way of saying, who uses Tumblr generally? And how and why? If you can even extrapolate those things. (This Q&A has been edited for clarity and length.)ĭen of Geek: I’ve heard you refer to the users as the Tumblr hive-mind or the orchid, whatever it is.
Kara Danvers & Lena Luthor, Supergirl (f/f).Luz Noceda & Amity Blight, The Owl House (f/f).Zuko & Sokka, Avatar: The Last Airbender (m/m).Geralt of Rivia & Jaskier, The Witcher (m/m).Richie Tozier & Eddie Kaspbrak, It (m/m).Catra & Adora, She-Ra and the Princesses of Power (f/f).Rey & Kylo Ren, the Star Wars universe (m/f).Catradora Catra & Adora, She-Ra and the Princesses of Power.Reylo Rey & Kylo Ren, the Star Wars universe.We talked to Tumblr’s Trend Expert Amanda Brennan about how she interpreted the biggest trends of the year, how this was a big year for animation and international media, and why 2020 was the year everyone stopped worrying about what was cool and just embraced what they love.
In a year when almost everyone spent a lot more time at home, Animal Crossing: New Horizons was the most blogged about topic on the social media platform, followed by animated dramedy Steven Universe, Belgian SKAM adaptation WtFOCK, K-pop supergroup BTS, and Star Wars: The Rise of Skywalker. Tumblr has just released its top fandoms of 2020 and it’s fascinating to see how a year of pandemic and quarantine has affected transformative fandom and broader cultural trends. It’s been a weird and often devastating year, and our social media has reflected that.
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